:root{--paper:#f5efe5;--ink:#242727;--muted:#5e6260;--line:#d8cfc1;--coral:#d36e5d;--coral-dark:#aa4d40;--sage:#dfe7dc;--cream:#fffbf3;--serif:Georgia,'Times New Roman',serif;--sans:Arial,Helvetica,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.55 var(--sans)}img{display:block;max-width:100%}a{color:inherit}button{font:inherit}button,a{touch-action:manipulation}a:focus-visible,button:focus-visible,summary:focus-visible,.dialog-content:focus-visible{outline:3px solid #295d67;outline-offset:4px}.skip{position:absolute;left:-999px;top:10px;background:#fff;padding:10px;z-index:100}.skip:focus{left:10px}.shell{width:min(100% - 64px,1240px);margin-inline:auto}.header{height:86px;width:min(100% - 64px,1240px);margin:auto;display:flex;align-items:center;justify-content:space-between;gap:28px;border-bottom:1px solid var(--line)}.brand{text-decoration:none;display:inline-flex;align-items:center;gap:9px;white-space:nowrap;font-size:19px;font-weight:800;line-height:.9;letter-spacing:-.045em}.brand small{display:block;font-size:10px;font-weight:600;letter-spacing:.045em;margin-top:6px}.brand-icon{display:grid;place-items:center;width:35px;height:35px;border-radius:50%;background:var(--coral);color:#fff;font-size:23px;font-family:var(--serif);transform:rotate(-12deg)}.header nav{display:flex;gap:32px;margin-left:auto}.header nav a{text-decoration:none;color:#4e5552;font-size:14px}.header nav a:hover,.text-link:hover,.footer a:hover{color:var(--coral-dark)}.header-cta{text-decoration:none;border:1px solid var(--ink);border-radius:3px;padding:12px 18px;font-size:14px;font-weight:700;white-space:nowrap;transition:background .2s,color .2s}.header-cta:hover{background:var(--ink);color:white}.hero{display:grid;grid-template-columns: .95fr 1.05fr;gap:6%;align-items:center;min-height:665px;padding-block:60px 75px;position:relative}.eyebrow{text-transform:uppercase;letter-spacing:.17em;font-size:12px;font-weight:800;color:var(--coral-dark);margin:0 0 22px}.eyebrow-line{display:inline-block;width:30px;height:1px;background:currentColor;vertical-align:middle;margin-right:8px}h1,h2,h3,p,figure{margin-top:0}h1,h2{font-family:var(--serif);font-weight:500;letter-spacing:-.045em;line-height:1.08}h1{font-size:clamp(48px,5.1vw,77px);max-width:690px;margin-bottom:26px}h1 em,h2 em{color:var(--coral-dark);font-weight:400}h2{font-size:clamp(38px,4.2vw,61px)}.hero-lead{font-size:18px;max-width:520px;color:#424845;line-height:1.65;margin-bottom:28px}.actions{display:flex;align-items:center;gap:26px;flex-wrap:wrap}.button{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:13px 23px;text-decoration:none;font-weight:800;border-radius:4px;transition:transform .2s,background .2s,box-shadow .2s}.button:hover{transform:translateY(-2px);box-shadow:0 7px 18px #52281f22}.primary{background:var(--coral);color:#fff}.primary:hover{background:var(--coral-dark)}.button span,.text-link span,.feature-open span,.comic-open span{margin-left:8px}.text-link{min-height:44px;display:inline-flex;align-items:center;font-weight:700;text-underline-offset:5px}.hero-note{font-size:13px;color:#666762;margin:17px 0 0}.hero-art{position:relative;margin:0;background:#d7c9b4;padding:13px 13px 36px;box-shadow:18px 20px 0 #e6dacf;transform:rotate(1deg)}.hero-art picture{display:block;aspect-ratio:909/363;overflow:hidden}.hero-art img{width:100%;height:100%;object-fit:cover}.hero-art figcaption{font:italic 14px var(--serif);text-align:center;padding-top:12px}.hero-index{position:absolute;bottom:26px;right:0;font-size:11px;font-weight:800;letter-spacing:.15em;color:var(--muted)}.hero-index span{margin-left:35px}.story-section{background:var(--cream);padding:95px 0 105px;border-block:1px solid var(--line)}.section-heading{max-width:840px;margin-bottom:48px}.section-heading h2{margin-bottom:18px}.section-heading>p:last-child{font-size:17px;color:var(--muted);max-width:580px}.story-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.story-card{background:var(--paper);padding:12px 12px 25px;border:1px solid #e7ded3}.story-number{font-family:var(--serif);font-size:22px;padding:5px 8px 12px}.story-number span{font:800 11px var(--sans);letter-spacing:.13em;margin-left:5px;color:var(--coral-dark)}.story-card picture{display:block;aspect-ratio:909/363;overflow:hidden}.story-card img{width:100%;height:100%;object-fit:cover}.story-card h3,.story-card p{margin-inline:9px}.story-card h3{font:500 26px/1.15 var(--serif);letter-spacing:-.025em;margin-top:22px;margin-bottom:8px}.story-card p{font-size:14px;line-height:1.5;color:var(--muted);margin-bottom:0}.comic-open,.feature-open{border:0;background:none;padding:0;border-bottom:1px solid currentColor;color:var(--coral-dark);font-weight:800;cursor:pointer}.comic-open{display:block;margin:32px auto 0;min-height:44px}.bridge{text-align:center;padding-block:105px 115px;position:relative}.bridge h2{font-size:clamp(39px,4.3vw,62px);margin-bottom:20px}.bridge>p:not(.eyebrow){max-width:600px;margin:0 auto 27px;color:var(--muted);font-size:17px}.drawn-heart{position:absolute;right:7%;top:35px;color:var(--coral);font:100px var(--serif);transform:rotate(16deg)}.possibilities{background:var(--sage);padding:95px 0 100px}.feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.feature{background:var(--cream);border:1px solid #c8d1c4;display:flex;flex-direction:column}.feature picture{display:block;aspect-ratio:909/343;overflow:hidden}.feature img{width:100%;height:100%;object-fit:cover}.feature-body{padding:24px 25px 29px;display:flex;flex-direction:column;align-items:start;flex:1}.feature-body>span{font-size:11px;text-transform:uppercase;font-weight:800;letter-spacing:.15em;color:var(--coral-dark)}.feature h3{font:500 28px/1.14 var(--serif);letter-spacing:-.025em;margin:13px 0}.feature p{color:var(--muted);font-size:15px;line-height:1.55;margin-bottom:22px}.feature-open{margin-top:auto;min-height:38px}.ending{padding-block:110px;display:grid;grid-template-columns:.85fr 1.15fr;gap:7%;align-items:center}.ending h2{font-size:clamp(45px,5vw,72px);margin-bottom:22px}.ending-copy>p:not(.eyebrow):not(.hero-note){font-size:18px;color:var(--muted);max-width:460px;margin-bottom:27px}.ending-art{display:block;padding:12px;background:#e4d6c1;box-shadow:16px 18px 0 #e8ded0;transform:rotate(-1deg)}.ending-art img{width:100%;height:auto}.faq{padding-block:25px 100px}.faq h2{margin-bottom:30px}.faq-list{max-width:850px;border-top:1px solid var(--line)}.faq details{border-bottom:1px solid var(--line);padding:0 3px}.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;min-height:70px;font-weight:800;font-size:18px}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:'+';font-size:25px;font-weight:400;color:var(--coral-dark)}.faq details[open] summary:after{content:'−'}.faq details p{max-width:700px;color:var(--muted);margin-bottom:24px}.footer{background:#263431;color:#fff;padding:32px 0}.footer .shell{display:flex;align-items:center;justify-content:space-between;gap:20px}.footer a{text-decoration:none}.footer .brand-icon{background:#e39b88}.footer span:not(.brand-icon){font-size:13px}.footer .brand span:not(.brand-icon){font-size:19px}dialog{width:min(94vw,760px);max-height:92vh;padding:0;border:0;background:var(--paper);box-shadow:0 20px 75px #0007}dialog::backdrop{background:#172320c9}.dialog-head{height:65px;display:flex;align-items:center;justify-content:space-between;padding:10px 18px;border-bottom:1px solid var(--line)}.dialog-head h2{font:500 26px var(--serif);margin:0}.dialog-close{width:44px;height:44px;border:0;background:transparent;font-size:32px;cursor:pointer}.dialog-content{overflow:auto;max-height:calc(92vh - 65px);padding:14px}.dialog-content img{width:100%;height:auto}#comic-dialog:focus{outline:none}@media(max-width:1000px){.header nav{gap:17px}.hero{gap:4%}h1{font-size:clamp(44px,5vw,62px)}.story-card h3,.feature h3{font-size:23px}}@media(max-width:760px){.shell,.header{width:min(100% - 36px,580px)}.header{height:70px}.header nav{display:none}.header-cta{padding:10px 12px;font-size:12px}.brand{font-size:17px}.brand small{font-size:9px}.hero{display:flex;flex-direction:column;align-items:stretch;min-height:0;padding-block:55px 70px;gap:34px}.hero-copy{order:0}.hero-art{order:1;box-shadow:10px 12px 0 #e6dacf}.hero-index{display:none}h1{font-size:clamp(45px,10vw,65px);margin-bottom:20px}.hero-lead{font-size:16px}.actions{gap:12px 24px}.story-section,.possibilities{padding-block:70px}.section-heading{margin-bottom:33px}.section-heading h2{font-size:clamp(38px,8vw,53px)}.story-grid,.feature-grid{grid-template-columns:1fr;gap:18px}.story-card{padding-bottom:22px}.story-card h3{font-size:26px}.story-card p{font-size:15px}.bridge{padding-block:85px}.drawn-heart{font-size:64px;right:0;top:28px}.bridge h2{font-size:clamp(35px,7vw,48px)}.ending{display:flex;flex-direction:column;align-items:stretch;gap:35px;padding-block:85px}.ending h2{font-size:clamp(45px,9vw,64px)}.faq{padding-bottom:80px}.footer .shell{flex-wrap:wrap}.footer .shell>span{display:none}}@media(max-width:400px){.shell,.header{width:calc(100% - 30px)}.header-cta{font-size:11px;padding:9px}.brand-icon{width:30px;height:30px}.brand{font-size:15px}.brand small{font-size:8px}h1{font-size:43px}.button{width:100%}.hero .text-link,.ending .text-link{margin-left:2px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
.creative-entry[hidden],#creative-comic[hidden]{display:none}.creative-entry{margin-block:0 60px;padding:25px 30px;background:var(--sage);border-left:5px solid var(--coral-dark);display:grid;grid-template-columns:2fr 1fr;gap:30px;align-items:center}.creative-entry .eyebrow{margin-bottom:9px}.creative-entry h2{font-size:clamp(28px,3vw,40px);margin-bottom:10px}.creative-entry p{margin-bottom:0}.creative-entry .comic-open{margin:15px 0 0}.creative-next{color:#40554a;font-size:15px}.dialog-tools{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:10px 18px;font-size:13px;color:var(--muted);border-bottom:1px solid var(--line)}.dialog-tools button{min-height:44px;flex:none;padding:8px 12px;border:1px solid var(--ink);border-radius:3px;background:var(--cream);color:var(--ink);font-weight:700;cursor:pointer}.dialog-tools button:hover{background:var(--sage)}.dialog-content{max-height:calc(92vh - 120px)}.dialog-content picture{display:block;width:100%}.zoomed .dialog-content picture{width:900px;max-width:none}.zoomed .dialog-content img{max-width:none;width:900px}@media(max-width:760px){.creative-entry{grid-template-columns:1fr;gap:12px;margin-bottom:35px}.dialog-tools{align-items:stretch;flex-direction:column;gap:5px}.dialog-tools button{align-self:start}.dialog-content{max-height:calc(92vh - 165px)}}
/* Conversion additions keep the comic as the visual lead. */
.hero-art{padding-bottom:18px}
.hero-question{position:relative;margin:11px -25px -42px auto;width:min(84%,420px);padding:14px 19px 15px;background:var(--cream);border:1px solid var(--ink);box-shadow:5px 6px 0 var(--coral);transform:rotate(-1deg)}
.hero-question span{display:block;color:var(--coral-dark);font-size:11px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}
.hero-question strong{display:block;font:500 22px/1.16 var(--serif);margin:5px 0}
.hero-question small{display:block;color:var(--muted);font-size:12px;line-height:1.35}
.hero-question[hidden]{display:none}
.how-steps{list-style:none;display:flex;justify-content:center;gap:20px;max-width:890px;margin:28px auto 30px;padding:0;text-align:left}
.how-steps li{flex:1;display:flex;align-items:flex-start;gap:10px;font-size:14px;line-height:1.4}
.how-steps span{flex:none;display:grid;place-items:center;width:26px;height:26px;border:1px solid var(--coral-dark);border-radius:50%;font-weight:800;color:var(--coral-dark)}
.feature-grid{grid-template-columns:repeat(4,1fr)}
.feature h3{font-size:25px}
.feature-body{padding:21px 19px 25px}
.final-cta{display:flex;align-items:center;justify-content:space-between;gap:30px;padding-block:30px 90px;border-top:1px solid var(--line)}
.final-cta h2{font-size:clamp(36px,4vw,54px);margin:0}
.mobile-sticky{display:none}
@media(max-width:1000px){.feature-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){.hero{padding-top:35px;gap:22px}.hero-lead{margin-bottom:18px}.hero-question{width:90%;margin-right:-6px;margin-bottom:-32px;padding:11px 14px}.hero-question strong{font-size:18px}.hero-art{margin-bottom:30px}.how-steps{display:grid;gap:13px;text-align:left;max-width:450px}.feature-grid{grid-template-columns:1fr}.feature h3{font-size:27px}.final-cta{display:block;padding-block:30px 105px}.final-cta h2{margin-bottom:20px}.mobile-sticky.is-visible{display:flex;align-items:center;justify-content:center;position:fixed;z-index:20;bottom:max(12px,env(safe-area-inset-bottom));left:15px;right:15px;min-height:52px;padding:10px 16px;border-radius:4px;text-decoration:none;background:var(--coral);color:#fff;font-weight:800;box-shadow:0 5px 20px #24272755}.mobile-sticky:focus-visible{outline:3px solid #295d67;outline-offset:3px}body{padding-bottom:0}}
@media(max-width:400px){.hero .button{width:auto;min-width:100%}.hero-art figcaption{font-size:12px}.hero-question small{font-size:11px}}
@media(max-width:400px){.hero{padding-top:26px;gap:18px}.hero .eyebrow{margin-bottom:15px}h1{font-size:40px;margin-bottom:14px}.hero-lead{margin-bottom:12px}.hero-note{margin-top:12px}.hero-art figcaption{padding-top:8px}.hero-question{margin-top:7px;padding:9px 13px}.hero-question strong{margin:3px 0}.hero-art{margin-bottom:18px}.hero-copy .text-link{display:none}.hero-copy .hero-note{display:block;font-size:12px;line-height:1.35;margin-top:8px;max-width:350px}}
/* Canonical Pulse mark and explicit start-destination choice. */
.brand-logo{display:block;width:38px;height:38px;object-fit:cover;border-radius:8px;flex:none}
.header-cta,.button,.mobile-sticky{cursor:pointer;font-family:var(--sans)}
.button,.mobile-sticky{border:0}
.start-dialog{width:min(92vw,480px);max-height:min(90vh,650px);padding:25px 28px 30px;border:1px solid var(--line);border-radius:8px;background:var(--paper)}
.start-dialog-head{display:flex;align-items:start;justify-content:space-between;gap:15px}
.start-dialog h2{font-size:clamp(29px,5vw,39px);line-height:1.1;margin:0}
.start-dialog-close{border:0;background:transparent;min-width:44px;min-height:44px;font-size:31px;line-height:1;cursor:pointer;margin:-9px -12px 0 0}
.start-dialog p{margin:13px 0 23px;color:var(--muted);font-size:15px}
.start-options{display:grid;gap:12px}
.start-option{position:relative;display:flex;flex-direction:column;gap:2px;min-height:78px;padding:15px 45px 15px 17px;border:1px solid var(--ink);border-radius:4px;background:var(--cream);text-decoration:none}
.start-option:hover{background:var(--sage)}
.start-option strong{font-size:17px}
.start-option span:not(.start-option-arrow){font-size:13px;color:var(--muted)}
.start-option-arrow{position:absolute;right:17px;top:23px;color:var(--coral-dark);font-weight:800}
@media(max-width:400px){.brand-logo{width:32px;height:32px}.start-dialog{padding:21px 18px 24px}}